The Team

Larry D. Fairley

Larry D. Fairley, president of Marketing Resource Solutions, LLC, has over 25 years of experience in the direct marketing, printing and advertising industries. During his extensive career, Larry worked for some of the nation’s largest direct marketing and printing firms before founding MRS. Additionally; he has worked in various capacities including sales, sales management, manufacturing management, and operations management.

The majority of Larry’s career has been spent in the direct marketing industry, particularly direct mail printing and personalization. He spent most of his career with one of the nation’s largest direct response printing firms. During his corporate career, Larry designed and acted as project manager for the Converting Operations Through-put Team—the most successful process improvement effort in the history of the company. Larry is well versed in the areas of continuous process improvement, Total Quality Management, and process reengineering and has employed a combination of the three to advance MRS organizational performance.

Larry earned a MBA in Business Administration from LaSalle University, Philadelphia, PA, a BSBA in Advertising Management from Thomas Edison State College, Trenton, NJ, and an AAS degree in Printing Technologies from Chowan College in Murfreesboro, NC.  He also attended Wake Forest University’s Babcock School of Management in Winston Salem, NC, where he completed his graduate studies requirements.  Giving back to the community is a priority for Larry.  Currently, he is an active board member for Carolina’s Minority Supplier Development Council (CMSDC), McKendree Village Foundation and Habitat for Humanity of High Point, Archdale and Trinity, serving as a Director.

Deirdre O'Boyle

With 25 years of experience in marketing management, including 18 years dedicated to customer relationship management strategy and execution, Deirdre O'Boyle assists organizations in using marketing as a strategic competitive weapon.

O'Boyle's broad experience spans creating marketing and consumer relations departments for Liggett Group and Skybox International; developing and overseeing the implementation of integrated marketing campaigns for Fortune 500 manufacturing , technology, financial, and retail companies; and integrating corporate, operations and information technology strategies to build more effective customer relationship and branding programs for clients such as: SAS Institute, Kimberly-Clark, 3D Systems, Mac Gregor Golf, The Dialog Corp., Hangers Cleaners, and ING Direct. In more recent years O'Boyle has used her experience to equip non-profit organizations with strategic marketing plans to achieve national awareness, develop new products and increase revenue. A few non-profit organizations include: Youth Communication, Youth Radio and UNC Kenan-Flagler.

She is a member of the Direct Marketing Association, NC Center for Nonprofits, Past-President of the Triangle Chapter of the American Marketing Association and a guest lecturer for Duke University Medical Center. She holds a BA in Psychology from Merrimack College.

Deirdre and her family have resided in North Carolina since 1984. She is involved in NC public school mentoring programs, an active band parent and sponsor, member of the PTSA and the Academic Boosters Club. She has dedicated extensive pro bono hours in assisting organizations whose focus is Youth Development and Youth In Care.

Ian Black

Ian Black, Creative Director is a graduate of Auburn University with a BFA in visual communications. Ian has over 10 years experience in field of creative design. He started his career as an art director in the music industry creating music and video packaging for a number of music companies including: Sony Music, RCA, Mercury Records, Provident, Zomba, EMI, Green Hill Music and INO Records. In 1997, Ian joined a small design agency where he worked on accounts such as Loews Hotels and Blackstone Brewery. In 1999 he started his own company, Black’s Design Studio, where he continued his work in the music and advertising industries. In 2000, Ian joined Alcott Routon to become Senior Art Director. His accounts included KinderCare Learning Centers, National Federation of Independent Business and Altair Data Resources. In 2003, Ian joined Marketing Resource Solutions as creative director.

Ellen Bush

Ellen Bush is the Director of Production for Marketing Resource Solutions. Prior to joining the organization, she was Vice President, Production Group Head at Brann Wilton. Prior to Brann Wilton, she was at FCB Direct. With almost 30 years of direct marketing production experience, she has managed production in a variety of businesses and direct marketing agencies including American International Group, Myron Manufacturing, CBS Magazines, Nash Direct and Ammirati and Puris. She has an extensive background in producing financial, business-to-business, catalogs, magazine insert programs, and publishing and consumer programs. Ellen enjoys the challenges of difficult production solutions.

Ellen has a BA degree in Urban Studies. In addition, she has taken numerous industry related classes including NYU School of Continuing Education - Print and Reproduction Processes and Materials, Center for Direct Marketing - How to Buy Printing and Lettershop Services, the Advertising Club of New York - Advertising and Marketing Course and the Direct Marketing Association - Copy & Art; Catalogue Institute.

Ellen has also served on the faculty of the Association of the Graphic Arts teaching Direct Mail Production and served as a volunteer instructor of the Direct Marketing Training Program sponsored by NOW.

Audrey White

Audrey R. White, Regional Manager, Marketing Resource Solutions has over 12 years of experience in the advertising, marketing and event management industries. With the emphasis of her background in advertising and marketing, Audrey has an in depth knowledge of agency management, media placement, client development and event management.

Audrey’s broad experience covers account management for the largest HMO in the state of Tennessee. Servicing this account included media placement, project management, client representation, event management.